Employees As Advocates For Their Employers

At Data Wise Business Solutions we have been writing for years about the fact that happy employees make a tremendous difference in the companies they work for. If they are truly engaged in their work, dedicated, feel value and worth in doing it — know they are making a significant contribution.  They will take the initiative to  make sure their job is done well and that they are contributing to company growth. They become a passionate advocate for their company and it’s products and services. They’ll introduce the benefits to their sphere of influence and become salespeople unaware.

This phenomenon was was just written about in the blog of the Harvard Business review and articulated very well by Rob Markey. Rob Markey is co-author, with Fred Reichheld, of the book: The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World, just published by HBR Press. He is a partner in Bain & Company’s New York office and head of the firm’s global Customer Strategy and Marketing practice. Here is the link to his blog: http://blogs.hbr.org/cs/2012/01/transform_your_employees_into.html.

In his article he mentions employee surveys as a tool. That is what we do at Data Wise. We go into companies and for a modest price conduct independent surveys of the employees on their thoughts about the company, what they might like to see change, etc. We then follow up with Plan Based Action Planning. Employees get happier when they discover management wants to know that they have on their mind and any changes in structure or policy they would like to make.

It’s a great way to re-set the mind set and more closely align the teams! To say nothing of getting your company name and product and service out there when the time is right.



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