Employees As Advocates For Their Employers

At Data Wise Business Solutions we have been writing for years about the fact that happy employees make a tremendous difference in the companies they work for. If they are truly engaged in their work, dedicated, feel value and worth in doing it — know they are making a significant contribution.  They will take the initiative to  make sure their job is done well and that they are contributing to company growth. They become a passionate advocate for their company and it’s products and services. They’ll introduce the benefits to their sphere of influence and become salespeople unaware.

This phenomenon was was just written about in the blog of the Harvard Business review and articulated very well by Rob Markey. Rob Markey is co-author, with Fred Reichheld, of the book: The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World, just published by HBR Press. He is a partner in Bain & Company’s New York office and head of the firm’s global Customer Strategy and Marketing practice. Here is the link to his blog: http://blogs.hbr.org/cs/2012/01/transform_your_employees_into.html.

In his article he mentions employee surveys as a tool. That is what we do at Data Wise. We go into companies and for a modest price conduct independent surveys of the employees on their thoughts about the company, what they might like to see change, etc. We then follow up with Plan Based Action Planning. Employees get happier when they discover management wants to know that they have on their mind and any changes in structure or policy they would like to make.

It’s a great way to re-set the mind set and more closely align the teams! To say nothing of getting your company name and product and service out there when the time is right.



Non-Profit Employee-Volunteer Engagement

I have worked with many non-Profit organization within my community and state.  I have held many leadership positions over the years.

When paid jobs get a priority for your volunteers, How do you motivate and engage your volunteers?
There isn’t a simple solution, but I have found that if you keep assignments short they seem to be motivated to at least sign up for a shift.

If there is a long term committee commitment, I have found that email or some type of a collaborative system works the best.   At their leisure, Volunteers can read and respond to discussions.


What about perks to get engagement?
My current role is chairing the Talent and Stage Committee for a music festival.    We handle artiest selection and the production of the show.     We are into our 3 year and I have a dedicated crew that works the whole show (12 to 16 hour).  Why?  Because of the perks.  Food, drink, and free tickets.



Happy Employees Bring Happy Customers

There is nothing more contagious than a mood. It is more contagious than the common cold, spreads easier germs in a Kindergarten. Happiness is infectious and there is no getting around it! Have you every walked into a restaurant or place of business and found the mood so oppressive, so cranky you have wanted to turn on your heel and run out of there?! It happens and sometimes in very well-run establishments.

They’ve neglected the happiness quotient and aren’t reinforcing in their employees the three things that drive people: 1) an assurance of success if they follow clear direction 2)  reward for their labors 3) recognition and appreciation of a job well done.

Put the happiness back in the job may seem like a difficult task, but anonymous surveys inexpensively and skillfully administered can go a long way towards buoying morale. Followed by focused, attentive action planning based on the direction laid out in the surveys can make the mood of any company go from gloomy to sunny.

If you’d like to start with the customer side, we would be happy to do customer satisfaction surveys as well for you in the same purposeful, objective manner.

Soon your customers will be singing your employees praises. Employees who have learned that management cares enough to listen AND act will bolster productivity and self-esteem which they will wear on their faces in the form of smiles that can be heard over the phone and seen in person by your every customer!